Synergy Marketing

Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for products, services or ideas to discover correspondence between individuals and organizations.

Two over factors of marketing are Synergy Marketing the recruitment of current customers (acquisition) and the retention and amplification of relationships with existing customers (base management). Once a marketer has converted the prospective buyer, cheap management marketing takes over. The process for base management shifts the marketer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place, and improving the product/service having no end to protect the career from competitive encroachments.